I’ve always been drawn to storytelling, but what quickly captivated me was how stories could be shaped visually. How layout, imagery and typography together could carry tone, emotion and meaning in a way words alone could not. This naturally led me to journalism, where I began my career in editorial layout, learning how to transform stories into visual experiences and balance business needs with creativity, value and quality.

From early in my career, I craved visual expression, seeking out side projects and freelance work to expand my graphic skills and explore how design could live beyond the page. That curiosity led me into the retail world in 2013 with amazing opportunity to join two nationally recognized gifting brands as a Senior Designer leading visual design and product development across both brick and mortar and e-commerce.

Designing personalized and exclusive collections rooted in the joy of celebration and gift-giving felt instinctive. I was creating for someone I understood deeply, while learning how collections come to life at scale through merchandising, seasonal planning and consumer insight.

In 2018, I chose to step into contract work full time, driven by a desire to keep learning and stretch my creative perspective. Working across industries allowed me to deepen how I listen, adapt and design with intention for each brand’s unique voice. That evolution led me to Sawgrass, where what began as a retainer for content curation, grew into leading creative direction within a product driven environment. There, I helped shape a creative ecosystem that empowers users to design, make and sell, collaborating closely with product and development teams to ensure creativity and functionality worked seamlessly together.

Today, as a Creative Director, I’m focused on building cohesive visual systems that translate strategy into meaningful creative across channels. I am passionate about developing collections, telling visual stories and turning ideas into clear, actionable creative while helping cultivate the talent and teams behind the work.

I’m proud of the journey that’s brought me here, and I’m excited to keep growing, curious to see where the work leads next.